Heinz turns ingredients from its ketchup into donation kits for meal preparation

Performed by: Heinz

Country: Brazil

In May 2020, Heinz Brasil transformed the ingredients of its ketchup recipe – tomatoes, sugar, vinegar, salt, onions and natural spices – into kits for preparing nutritious meals for people in a vulnerable situation. The kits were donated to Gastromotiva, a non-profit organization that aims at social transformation through gastronomy, and that since the beginning of the Covid-19 pandemic in Brazil has been developing initiatives to help vulnerable people, such as the #EuAlimentoEsperança (#IFeedHope, translated literally) campaign.


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Marina Pagel Ferreira

I’m a culture analyst, trend researcher and creative strategist based in Sydney, Australia. Sou analista cultural, pesquisadora de tendências e estrategista criativa baseada em Sydney, Austrália.