McDonald’s Sweden creates version of Happy Meal for the elderly in social isolation

Performed by: McDonald’s

Country: Sweden

In July 2020, McDonald’s Sweden announced a version of the Happy Meal especially for the elderly during social isolation, where instead of a toy, the surprise gift was a drawing or letter from their grandchildren.

The initiative, carried out in partnership with the Nord DDB agency, in Stockholm, invited some families to surprise their older relatives with the “Happy Meal Senior” during a weekend. The combo came home with the grandparents’ favorite snack option, helping to reduce the feeling of distance between them and the rest of the family.


Published by

Marina Pagel Ferreira

I’m a culture analyst, trend researcher and creative strategist based in Sydney, Australia. Sou analista cultural, pesquisadora de tendências e estrategista criativa baseada em Sydney, Austrália.