Food company Hormel Foods launches bacon-scented face mask

Performed by: Hormel Foods

Country: United States

In October 2020, American company Hormel Foods, through its bacon products brand Hormel® Black Label®, announced the launch of a facial mask for pork lovers.

Made with a two-layer multi-fiber fabric, the limited edition mask contains the aroma of bacon.

The company announced that for each unit purchased, it will donate a meal to the NGO Feeding America, up to the limit of 10,000 meals.


2020 edition of the Rio Marathon has a virtual version due to Covid-19

Performed by: Rio Marathon

Country: Brazil

In March 2020, the Rio Marathon was postponed to October, with the expectation that by that date, the Covid-19 pandemic would be under control and the face-to-face test could be carried out.

In July, however, the organisers of the event, after analysing the evolution of the outbreak and the guidelines of the health authorities, announced the running of the 2020 edition of the marathon in a new format, totally virtual.

In the new format, runners can participate in the marathon wherever they are, defining their own route. With 5 km and 10 km, 21 km and the traditional 42 km races, competitors must connect to the Running Heroes platform between October 9th and 12th and complete the chosen mileage.

Before the race, a kit with a t-shirt is sent to the participant’s home and for those who complete the race, the medal is sent to the athlete’s address.

While running, participants also contribute to the fight against the Coronavirus pandemic, because with every kilometre run, a sum of money is donated to Fundação Oswaldo Cruz – FIOCRUZ (a Brazilian research institution that is leading country’s response to the Coronavirus pandemic) to enable treatments and preventative measures to Covid-19.


Qantas sells “flights to nowhere” for those who are missing the excitement of air travel

Performed by: Qantas

Country: Australia

In September 2020, Qantas’ airlines launched the “Great Southern Land”, a special panoramic flight, which takes off and lands in the same city, for those who miss air travel.

The seven-hour flight is scheduled to depart on October 10, 2020 from Sydney and will return to the same city. The route will include low-altitude flights to Australia’s famous tourist destinations such as the Great Barrier Reef, Uluru, Kata Tjuta, Byron Bay and the iconic Sydney Bay.

According to the company, tickets for the flight sold out in less than 10 minutes.


Tasmanian government distributes travel vouchers for domestic tourism

Performed by: Tasmanian government

Country: Australia

In Australia, Tasmania has imposed, since the beginning of the Covid-19 pandemic, major restrictions on the entry of people to the island, affecting one of the main economies in the region: tourism.

Thus, the local government developed a plan, called “Make Yourself at Home”, to encourage local tourism. As part of the plan, one of the initiatives, announced in August 2020, was to distribute travel vouchers to the population.

Through the program’s website, Tasmanians could register as single adults or as a couple, or as a family, to obtain discount vouchers for accommodation and/or tourist experiences. The distribution of the vouchers, which started on September 7, reached its maximum capacity in less than 40 minutes.

According to the Tasmanian government, the costs of the initiative are $ 7.5 million.


Burger King prints masks with order on it to avoid conversation with attendant

Performed by: Burger King

Country: Belgium

In Belgium, Burger King’s “Safe Order” initiative sought to reduce the risk of Coronavirus contagion by preventing consumers from having to speak to the attendant when placing their order.

Performed in August 2020, the action worked like this: people who placed their orders in advance via app received a customised mask, with the order (or part of it) printed. With that, on the next visit to the restaurant, consumers just needed to point to the mask so that the attendant could attend to the request, even without exchanging a word.


Beer brand Skol launches online bar games to liven up Happy Hour in quarantine

Performed by: Skol

Country: Brasil

To make the quarantine more fun, in August 2020, Brazilian beer brand Skol launched online versions of the “Town, Country, River” and “I Never” games to liven up virtual Happy Hours.

Skol Bar Games are an extension for Google Chrome, and can be used on video conference platforms, such as Zoom and Hangout, when accessed from the desktop.


Store promises refund of more than US $600 to buyers who catch Covid-19 within 24 hours of purchase

Performed by: Nandilath G-Mart

Country: India

In India, appliance store Nandilath G-Mart sought to attract consumers back to the physical stores by promising a refund of 50,000 Indian Rupees (the equivalent of about 600 American dollars), if the buyer tests positive for the coronavirus within 24 hours after purchase.

The offer, valid from August 15 to 30, generated an increase in the number of buyers, but also contrary reactions. A lawyer appealed to the government against the promotion, claiming that it was illegal and could attract people with Covid-19 to shop at the store, hiding their health conditions and subsequently asking for a refund.

In July 2020, Emirates adopted a similar measure, offering payment of medical expenses to passengers diagnosed with Covid-19 after traveling with the company.


UK launches subsidy scheme to encourage population return to restaurants

Performed by: UK Government

Country: UK

As a way of encouraging the population to return to restaurants, the UK government launched in August 2020 the “Eat Out to Help Out” scheme in which it pays half of the restaurant bills of the customers.

The scheme provides to anyone who visits a restaurant, cafe or pub participating in the program on Mondays, Tuesdays and Wednesdays during the month of August a 50% discount on the bill. The discount applies to all food and non-alcoholic drinks consumed in the establishments, with a maximum value of £ 10 per person.

The subsidy is a way to protect jobs in the hospitality sector – which has been hit hard by the Coronavirus.


Emirates pays for medical expenses for passengers that catch Covid-19 during the flight

Performed by: Emirates

Country: United Arab Emirates

In July 2020, Emirates declared that its customers will be able to travel with confidence, as the airline will cover medical expenses of up to 150,000 Euros, in addition to quarantine costs of up to 100 Euros per day, for 14 days, if a passenger is diagnosed with Covid-19 during the period of travel.

The coverage, which is being provided by the airline at no cost to its customers, regardless of class of travel or destination, aims to encourage passengers to return during the pandemic.

According to the company, the coverage insures customers flying Emirates by October 31, 2020 (with the first flight to be completed on or before that date) and is valid for 31 days from the time they fly on the first leg of the trip.


Music festival Tomorrowland holds virtual version of the event due to pandemic

Performed by: Tomorrowland

Country: Global

Tomorrowland, an electronic music festival that traditionally takes place in the Belgian city of Boom, announced a virtual version of the event, to be held on July 25 and 26, 2020.

Called Tomorrowland Around The World, the format was the way found by the brand to keep the festival alive even in the midst of the Covid-19 pandemic. So, instead of a physical place, the organisers of the event created a digital magical world for the festival, the island of Pāpiliōnem.

With 8 stages and more than 60 artists, including Katy Perry and big names in the electronic scene, such as Armin van Buuren, Dimitri Vegas & Like Mike, Steve Aoki and Tiësto, as well as a selection of webinars, games and workshops, the online proposal of Tomorrowland is creating a new interactive entertainment experience.

Unlike most ‘lives’ held during confinement, Tomorrowland Around The World is a 100% paid event, with tickets ranging from 12.50 euros for a day to 50 euros (package with live broadcast of the two days of the event + the right to watch a replay of favorite performances until August 3rd).

According to the Tomorrowland organisation, more than 1 million people participated in the virtual edition of the festival.


Personal protective environments

Performed by: Wunderman Thompson

Country: United States

Personal protective equipment (PPE) like gloves and masks aren’t going away anytime soon. But as consumers look for further safeguards against viral and bacterial contaminants, brands are turning their attention to a new type of PPE: personal protective environments. A slew of new products—when paired with existing measures like social distancing and face coverings—offer an extra layer of protection and heightened peace of mind for virus-averse consumers.

From purified public spaces, sanitation mode to disinfect car interiors to decontaminated dwellings, Emily Safian-Demers presents what and how brands are attending the demand of the new reality and society concerns.

To read the the full article and check all the innovations click on the link below.


Rio de Janeiro City Hall performs Live for animal adoption during social isolation

Performed by: Rio de Janeiro City Hall

Country: Brazil

In July 2020, the City of Rio de Janeiro, through the department for Animal Welfare held an Adoption Live on Facebook, in which it featured 50 dogs and cats rescued that are available for adoption.

The new adoption method launched by the city was aimed at protecting people during the Covid-19 outbreak. Before social isolation, they ran parks and squares with its adoption campaign. However, to avoid crowds, the animals started to be presented live, with a video of the rescue of each one and explanations about their history, their behaviour etc.

To adopt, those interested should follow the Live and go through an interview. If approved, the animal is delivered to the adopter’s home, already neutered, vaccinated, dewormed and with an identification microchip.


McDonald’s Sweden creates version of Happy Meal for the elderly in social isolation

Performed by: McDonald’s

Country: Sweden

In July 2020, McDonald’s Sweden announced a version of the Happy Meal especially for the elderly during social isolation, where instead of a toy, the surprise gift was a drawing or letter from their grandchildren.

The initiative, carried out in partnership with the Nord DDB agency, in Stockholm, invited some families to surprise their older relatives with the “Happy Meal Senior” during a weekend. The combo came home with the grandparents’ favorite snack option, helping to reduce the feeling of distance between them and the rest of the family.


Sacadas a Mostra: Project creates “virtual balcony” to promote independent artists during quarantine

Performed by: Samoel Junqueira + Pedro Arvati + Victor Souza

Country: Brazil

Because of the closure of bars and the cancellation of events and shows due to the Covid-19 pandemic, the work of independent artists was highly impacted.

However, during the quarantine period, music and other artistic performances found on the balconies of buildings a possibility of a stage, bringing a little entertainment to those who were isolated in their homes.

Based on this scenario, Brazilian creatives Samoel Junqueira, Pedro Arvati and Victor Souza created, in July 2020, the Instagram page Sacadas a Mostra (Balconies on Display, translated literally), which is proposed to function as a “digital balcony”, as if each post were the balcony of a building, featuring an independent musician.

In the posts, the creators of the page bring to the public a little of each artist’s history, what changed for them with the pandemic and a video promoting their work.


Facebook and Instagram start to notify users to wear a mask

Realização: Facebook + Instagram

País: Global

Em julho de 2020, o Facebook e o Instagram anunciaram que irão enviar In July 2020, Facebook and Instagram announced that they will send messages to users to encourage the use of facial masks outside the home. The notification will be made from an alert in the News Feed, which will also allow the person to access the platform’s information center on the Covid-19 pandemic – in the case of Instagram, the redirection will be given to links from the Control Center and Prevention of diseases.


Vans campaign turns personalized shoes into cash for stores closed due to the Coronavirus

Performed by: Vans

Country: United States

The shoe and skateboard brand Vans created the Foot The Bill initiative to try to reduce the financial impact suffered by American companies that had their businesses prevented from functioning during quarantine.

In April 2020, the brand invited small skate shops, restaurants, art galleries and music venues that were forced to close due to the Coronavirus to personalize Vans shoes and then sell their designs through its e-commerce platform. The sales value of personalized items (less production costs and freight) are allocated to the store or place of creation, making the purchase an act of support for local companies in difficulty.

Vans is committed to producing up to 500 pairs of each design, and buyers can further customize their shoes by changing the color or material through Vans e-commerce.

According to a note published on the initiative’s website, Vans has so far helped companies with approximately US $ 4 million through Foot The Bill.


A small town in Washington is printing its own currency during the pandemic

Performed by: Town Hall Tenino, Washignton, EUA

Country: United States

What happens when a city creates its own social currency? In a bid to lessen the blow of Covid-19, the town of Tenino has started issuing its own wooden dollars that can only be spent at local businesses.

Wayne Fournier, the mayor, decided that Tenino would set aside $10k to give out to low-income residents hurt by the pandemic. But instead of using federal dollars, he’d print the money on thin sheets of wood designed exclusively for use in Tenino. His mint? A 130-year-old newspaper printer from a local museum. Fournier’s central idea is pulled straight from Tenino’s own history.

During the Great Depression, the city printed sets of wooden dollars using that exact same 1890 newspaper printer. Within a year, the wooden currency had helped bring the economy back from the dead.

By reinstating the old currency now, Fournier has accidentally become part of a much bigger movement. With businesses worried about keeping the lights on and people scrambling to find spending money, communities have struggled to keep their local economies afloat. So they’ve revived an old strategy: When in doubt, print your own money. Today, these so-called “local currencies” might help small communities recover from the economic fallout of Covid-19.


17-year-old turns down US$ 8 million offer for his Covid-19 website

Performed by:

Country: United States

The 17-year-old American, Avi Schiffmann, turned down an US$ 8 million offer for his coronavirus data-tracking website —

The platform, which is updated with data from the World Health Organization (WHO), the Center for Disease Control and Prevention (CDC) and websites from the governments of countries, sparked the interest of a company that intended to have the editorial control of the site placing advertisements targeting the millions of visitors.

While Schiffmann is proud of the work he’s done, he doesn’t want to become a model for how to make a name for one’s self during a pandemic.


Covid-19 essentials pop-up store

Performed by: Aventura Mall

Country: United States

Covid-19 Essentials is a new pop-up store on the second floor of Aventura Mall, in Miami, Florida. Despite its questionable branding and hopefully its short lifetime, it has been considered an interesting development.

In the pop-up store, it is possible to find a vast variety of products such as face masks thermometers, face shields, gloves, non-contact door openers, phone sterilizers, lots and lots of hand sanitizer. They also offer a customization service for face masks.

“Anything that’s COVID-19 related, we have it.”, says the Covid-19 Essentials Store owner Nadav Benimetzky.


Jägermeister launches #SAVETHENIGHT platform to help professionals who depend on bars and clubs closed due to the pandemic

Performed by: Jägermeister

Country: Global

The Covid-19 pandemic has kept people at home and away from bars and clubs, making it difficult for professionals who depend on these places to carry out their work activities. With that in mind, in May 2020, Jägermeister launched the #SAVETHENIGHT online booking platform that connects artists, bartenders and other night professionals from around the world to the public at home.

In the platform’s Meister Drop-Ins session, people can book DJs, dancers, mixologists, magicians, etc., to participate in their virtual parties via Skype, Zoom or Houseparty for free.

To reserve a ‘Meister’ to attend the meeting, people need to visit the website and select the artist or specialist of their choice. It is possible to view the profiles of each ‘Meister’, which includes the professional’s biography and what to expect from the session (in the case of cocktail classes, its also possible to see what you need to buy in advance). Users can then select their preferred session and enter their name, email, the link to the virtual session and the meeting password, if any.

Jägermeister is paying each Meister for the virtual appearance, and when the 20-30 minute sessions are completed, the party organizer is invited to offer a contribution via PayPal.

The brand plans to launch further activations on its #SAVETHENIGHT platform, including a series of masterclasses.


Nursing home creates “hug tunnel” so that relatives can maintain physical contact with the elderly during the pandemic

Performed by: Geriatric residential Três Figueiras

Country: Brazil

In June 2020, the Geriatric Residential Três Figueiras, in the city of Gravataí, in Brazil, created a “hug tunnel”, a kind of plastic curtain with arm compartment so that relatives could maintain physical contact with the residents of the nursing home safely, without risk of transmitting the virus.


Supermarket installs “arm handles” that allow customers to open refrigerators without the use of hands

Performed by: Pão de Açúcar

Country: Brazil

In June 2020, Brazilian supermarket chain Pão de Açúcar installed “arm handles” in front of the freezers and refrigerators in its stores so that people could open these without using their hands.

To use them, customers positions their forearm up to the elbow in the handle, whose design was created especially so that it is possible to open the equipment without use of the hands. The “arm handle” was an innovation developed by Pão de Açúcar in partnership with suppliers.

According to the company, by the end of July 2020, all Pão de Açúcar stores should have the innovation, as a way to reinforce preventative measures against Covid-19.

Initiative spotted by Juliana Martins from @tendancesnews


Supermarket Carrefour uses ultraviolet radiation to disinfect products from Coronavirus

Performed: Carrefour

Country: Brazil

In June 2020, the supermarket chain Carrefour installed in one of its stores in Osasco, in the state of São Paulo, an ultraviolet light machine to sanitize the products purchased by customers.

It works like this: after they are packaged in the checkout, the purchases are placed in the supermarket cart that enter the machine, one at a time. A door closes to protect people and the machine emits ultraviolet (UV) radiation, which, according to the company, is able to eliminate viruses, bacteria and other microorganisms from the surfaces of products.


Adote um CV seeks to increase the visibility of resumes of professionals laid off because of the pandemic

Performed by: Rodrigo Chiesa + Paulo Silva

Country: Brazil

Launched in April 2020, Adote um CV (Adopt a CV, translated litteraly) aims to help Brazilians who have lost their jobs during the Coronavirus pandemic to find a new job. The idea is for a person to ‘adopt’ a curriculum available on the site of a professional looking for a job, and share it on their social networks, helping to give visibility to the CV and increasing the chances of the professional to be hired.

The non-profit initiative, developed by Rodrigo Chiesa and Paulo Silva, consolidates information from spreadsheets publicly released on Linkedin, of professionals who were dismissed from their jobs due to the current scenario.


Nightclub in Germany promotes ‘rave drive-in’ during the pandemic

Performed by: Index

Country: Germany

Seeking to adapt to the social distance measures imposed by the Coronavirus pandemic, since late April 2020 the German nightclub Index has been conducting drive-in raves, where people can enjoy DJ shows from inside their own cars.

The club set up a stage, complete sound system and lighting equipment in its parking lot, allowing 250 cars to participate in the parties, called ‘Autodisco’. To ensure that the distance rules are observed, there is no possibility to leave before the end of the event.

According to the nightclub, getting out of the vehicle is only allowed in an emergency. That is, bathrooms can only be used as a last resort and only with a mask on. In addition, the nightclub recommends that participants bring their own drinks and snacks from home, since, for now, these items are not sold during the event.


Milan announces plan to encourage cycling and walking after end of confinement

Performed by: Milan Government

Country: Italy

Milan’s administration announced city plan ‘Strade Aperte’ (Open Street, translated literally) for mobility and the use of public space in post lockdown caused by the Coronavirus pandemic.

The city announced that 35 km of its streets will be transformed during the European summer to encourage travel on foot, by bicycle and scooter to optimize the use of public space. Among the measures provided for in the plan are the creation of new cycle paths, an increase in the number of roads with moderate speed and the expansion of pedestrian paths through the increase of sidewalks. I

n addition, the plan also seeks to facilitate the possibility of placing tables for bars and restaurants in external public areas, in order to recover part of the capacity lost inside the establishments due to the spacing restrictions.


Project Post Quarantine invites people to self-reflect during the pandemic by writing letters to themselves in the post-quarantine

Performed by: Nikky Lyle, Em Williams e Claire Medcalf

Country: UK

Post Quarantine is a project developed by creative professionals Nikky Lyle, Em Williams and Claire Medcalf which invites people to reflect on how they felt during the Coronavirus pandemic by writing letters to themselves in the future, after the quarantine ended.

Launched in April 2020, the project has an Instagram page, where letters received are posted. However, the plan is to bring the writers together with their letters in a big post-quarantine exhibition party, when everyone can get together again.

Post Quarantine starts from the premise that “writing is one of the most helpful things you can do during a time of stress. The slower pace of putting pen to paper allows you to order your thoughts and find some clarity. So what better time to write than during a global pandemic? Yeah, exactly.”


Free virtual consultations from female doctors in Pakistan

Performed by: Sehat Kahani

Country: Pakistan

Sehat Kahani is using a virtual telemedicine and video consultation platform that allows previously home-based and out of work female doctors, popularly known as “doctor Brides” in Pakistan to resume work from the comfort of their homes and provide health consultations, treatment and counselling to patients in need of affordable, accessible, quality health care in Pakistan and beyond.

The main features of the application allows a patient to record their health history, chat, or conduct an audio/video consultation with an available network of qualified online female general physicians & specialists. Patients can also obtain a prescription, and are provided with the facility of an at home pharmacy delivery and lab tests, in limited areas, to increase convenience for people who work hard to make ends meet for their families.

Sehat Kahani aims to provide affordable and quality healthcare to marginalised communities.


Hairdressers teach cuts and hairstyles that match the use of a mask

Performed by: Gamo Kansai

Country: Japan

The ubiquitous use of the face mask in Japan due to the Covid-19 pandemic presented hairdressers with the challenge of creating cuts and hairstyles that match their use.

Seeking inspiration, Gamo Kansai, a company based in Kyoto that provides hair salons with hair dyes, shampoos and other hair products, developed a competition to choose the cuts and hairstyles that best match the use of masks.

In April 2020 the company created the Instagram account @cut_together asking hairdressers to post with their recommendations. More than 800 posts were inserted, including photos and films detailing techniques and products used to cut hair and perform hairstyles.

Famous hairdressers evaluated the recommendations posted, in a live, commenting on each type of cut and hairstyle and choosing the winners.


New Zealand town has opened a virtual mall featuring local businesses to allow people to shop while maintaining social distancing

Performed by: Events Promotion Initiatives and Community – EPIC

Country: New Zealand

To help boost local business and maintain social distance during the Covid-19 pandemic in May 2020, the city of Whakatāne, New Zealand, developed a virtual mall featuring local businesses.

The mall is an idea of ​​Whakatāne’s Events Promotion Initiatives and Community – EPIC and was designed to help local businesses increase their online presence, thereby helping businesses to continue to generate revenue during the restrictions imposed by the Coronavirus outbreak.


Tent classrooms could enable more students to safely return to school

Performed by: Curl la Tourelle Head Studio

Country: United Kingdom

British studio Curl la Tourelle Head believes its concept tent classrooms could enable students to return to school while respecting social distancing guidelines.

Pop-up teaching spaces would be assembled on the school’s playing fields or other nearby outdoor spaces and used alongside the school’s existing buildings. Inside, the tents would be arranged so that pupils are separated from each other by two metres.

The concept was inspired by tents being used by nurseries in Denmark. While the concept is currently designed for coronavirus social distancing, the studio hopes it could lead to a wider rethink of the classroom and school design, or even inspire the concept of outdoor schooling.


MICRASHELL: A suit that allows you to safe socialize in times of a pandemic

Performed by: Production Club Studio

Country: United States

An airborne virus has extended across the globe creating a pandemic, changing the way people perform their everyday tasks across the world. Micrashell was born as a socially responsible solution to safely allow people to interact in close proximity. Specifically designed to satisfy the needs of nightlife, live events and entertainment industries, Micrashell is a virus-shielded, easy to control, fun to wear, disinfectable, fast to deploy personal protective equipment (PPE) that allows socializing without distancing.


Beer brand Antarctica partners with traditional brand of beach snack and reverses profit of sales for street vendors

Performed by: AMBEV + Biscoito Globo

Country: Brazil

AMBEV beer brand Antarctica entered into a partnership with Biscoito Globo, an iconic snack consumed mainly at Rio de Janeiro’s beaches that had sales drastically affected by the interdiction of city beaches.

On May 2020, delivery app Zé Delivery started selling Antarctica beer & Biscoito Globo snack kits, with profit of sales reverted to the street vendors who used to sell food and drinks at Rio’s beaches. 100% of profit from both products will be donated to supplement income of the professionals, who will receive the credit via Ame Digital. The company already had the registration of countless street vendors who had been selling through the app since January.


Movimento Nós: an initiative created by main food and beverage companies to help small Brazilian businesses

Performed by: Ambev + Aurora + BRF + Coca-Cola + Heineken + Mondelez + Nestlé + Pepsico

Country: Brazil

Movimento Nós (We Movement, translated literally) is an initiative created by eight of the main food and beverage companies in Brazil (Ambev, Aurora, BRF, Coca-Cola, Heineken, Mondelez, Nestlé and Pepsico) to help small Brazilian businesses overcome the challenges caused by the outbreak of Covid-19.

Launched in May 2020, the coalition develops initiatives to help small businesses in 4 areas:

Easy stock resupply: the Movement’s companies are committed to offering commercial conditions to help small business to resupply, especially in the first purchase. Among the benefits are: longer payment terms, payment in a greater number of instalments, digital credit for the first purchase, special discounts, subsidised products and consigned products.

Promote the relationship between local businesses and consumers: the Movement’s companies seek to put into practice actions to stimulate consumption. Among the actions designed are: selection of products with special promotion to be passed on to the consumer and credit return on each purchase to be used in future orders (cashback).

Disclosure of relevant market information: the Movement’s companies are committed to sharing relevant public information for small traders, democratising information, making it easy to find by small entrepreneurs.

Safe reopening with a focus on health: the Movement’s companies seek to share protocols and training on protection and health, kits with masks, alcohol gel, booklet of good practices, posters, among other items for resuming the activities of small traders.

According to the companies, more than R $ 370 million will be invested in the program, benefiting more than 300 thousand small businesses throughout Brazil – including bars, snack bars, bakeries, grocery stores, emporiums and restaurants.


Restaurant in Amsterdam installs mini greenhouses to guarantee dinner with social distance

Performed by: Mediamatic

Country Netherlands

With the easing of restrictions due to the Covid-19 pandemic, restaurants are beginning to experiment with new ways to keep their customers safe during dinner. In Amsterdam, Mediamatic restaurant found an innovative solution to guarantee the application of social distance rules. The restaurant has installed small greenhouses which allow dinner with less risk of exposure to the virus.

Called Serres Séparées (separate greenhouses in French, in literal translation), the transparent structures underwent the pilot project in May and will receive customers from June 1st, when Dutch bars and restaurants may reopen. According to the restaurant, June and July are already fully-booked.


German cafe creates unusual solution to force customers to maintain recommended social distance

Performed by: Cafe & Konditorei Rothe

Country: Germany

With Germany going through the re-opening phase, but with strict security restrictions, the cafe Cafe & Konditorei Rothe has devised a creative solution to maintain the recommended distance between its customers. As soon as someone enters the establishment, they get a hat with those polyethylene noodles for the pool. Measuring 1.5m, it indicates the safe distance between each person to avoid contagion. The idea may sound strange, but it is effective and still gives place for playful a atmosphere in such a tense world period.


Heinz turns ingredients from its ketchup into donation kits for meal preparation

Performed by: Heinz

Country: Brazil

In May 2020, Heinz Brasil transformed the ingredients of its ketchup recipe – tomatoes, sugar, vinegar, salt, onions and natural spices – into kits for preparing nutritious meals for people in a vulnerable situation. The kits were donated to Gastromotiva, a non-profit organization that aims at social transformation through gastronomy, and that since the beginning of the Covid-19 pandemic in Brazil has been developing initiatives to help vulnerable people, such as the #EuAlimentoEsperança (#IFeedHope, translated literally) campaign.


MIT and HARVARD prepare mask that lights up when it detects Covid-19

Performed by: Harvard University + MIT

Country: United States

Researchers at Harvard University and the Massachusetts Institute of Technology (MIT) are developing a protective mask that will be able to detect whether a person is infected with the new Coronavirus. Whenever the individual coughs, sneezes or breathes, a fluorescent light will come on. For scientists, this could help to solve the problem of lack of tests, which is recurrent in many countries, since doctors can put the mask on patients and find out quickly, without having to take the tests to a laboratory, whether someone has it or not Covid-19.


With restrictions on face-to-face photo sessions, fashion brand Amaro creates a virtual model for its campaigns

Performed by: Amaro

Country: Brazil

Without being able to carry out face-to-face photo sessions with models, photographers and producers due to social isolation, Amaro, a Brazilian online clothing store, created a virtual model to star in its digital advertising campaigns. Called Mara, the model was created based on data collected by the company’s business intelligence team.


French government releases financial package to encourage cycling after quarantine ends

Performed by: French Government

Country: France

In April 2020, French government announced the creation of a 20 million euro fund to encourage the French population to use bicycles in the post-quarantine period of the Coronavirus.

The fund’s money, administered by the Ministry of Ecological and Inclusive Transition, will be used to pay an incentive of 50 euros per person for those who want to finance repairs to their bikes. The amount will also be used to support the costs of installing temporary bicycle parking spaces and to provide training for those who wish to learn how to ride a bicycle safely.


Did they help? – Find out how a company or celeb behaved during the Coronavirus pandemic

Performed by: Volunteers / Civil Society

Country: United Kingdom / Worldwide

Did They Help was created with the mission of documenting all the good and bad actions that companies and public figures did during this period of the pandemic. A comprehensive and maintained database available without online sponsorship, so people can make better and more informed decisions in the future about where they spend their money and who they invest in.

The site classifies as “Heroes” those companies and high profile people who made positive changes and actions to support employees and society during COVID, and “Zeroes” those whose actions may have had a negative impact.

They hope to go beyond the Coronavirus pandemic in the future and classify companies and public figures on other global issues, such as global warming, child labor and more. However, for now, the focus is specifically on notable actions taken during the Covid-19 pandemic.


Covidsafe app: Australia’s coronavirus contact tracing application

Performed by: Australian Government

Country: Australia

Australian government has launched coronavirus tracing app amid lingering privacy concerns – The COVIDSafe tracking app is part of the government’s strategy to identify, trace and isolate as it looks at life beyond physical distance restrictions.

The app helps find close contacts of COVID-19 cases. It helps state and territory health officials to quickly contact people who may have been exposed to COVID-19. The COVIDSafe app speeds up the current manual process of finding people who have been in close contact with someone with COVID-19


Covid Art Museum: The world’s first art museum born during the Covid-19 quarantine

Performed by: Civil Society

Country: Spain – World

CAM emerged to bring together paintings, collages, photographs and montages that have been influenced by this moment. With museums closed and millions living life without leaving home, new images are emerging to mark these times and also as a reflection that shows the impact of the epidemic on many artists.

Behind the initiative are the trio Emma Calvo, Irene Llorca and José Guerrero, from Barcelona. The selection criterion was to choose works that are made in the quarantine period, that transmit and reflect what we are all experiencing and feeling. That is why they were not limited to any technique. They post all types of art, be it illustrations, photographs, paintings, drawings, animations, videos etc.

The three advertisers search online and, today, they also receive proposals from creatives from around the world through Instagram. The proposal is that, in the future, when this becomes part of the history of the world, people will be able to discover how artists expressed themselves during this period.


Website I Miss the Office offers office noises for those who miss the work environment

Performed by: Kids

Country Alemanha

I Miss the Office is an ‘office noise generator’ site that plays office background noise for those who are working from home during the quarantine and are missing the office environment. Launched in April 2020 by Berlin-based creative agency Kids, the website shows an open office plan filled with familiar sights: a conference table, meeting rooms, a copier, desks, that can be clicked to activate its sounds. Clicking the printer activates the familiar sounds of a printer. Listeners can also increase the ambient noise level by adding more colleagues to the virtual workplace.


Beer brand Bohemia launches a movement to help bars reopen after quarantine ends

Performed by: Bohemia

Country: Brasil

With recommendations for everyone to stay home due to the Covid-19 pandemic, bars around Brazil had to close their doors. To guarantee the reopening of the establishments after the quarantine, in April 2020, the Brazilian beer brand Bohemia launched the movement “Ajude um Buteco” (Help a bar, translated literally).

Through the initiative, consumers can choose the bar of preference and purchase vouchers to be used in the future, with discounts on the purchase price. With each purchase, Bohemia pays 20% of the value of the purchased voucher.

In March 2020, Stella Artois created a similar initiative to help restaurants during the Coronavirus pandemic.


Platform “Pertinho de Casa” brings small producers closer to consumers and helps local businesses

Performed by: FAESP + Facebook, Accenture + Sebrae + Senar + Vtex

Country: Brazil

PERTINHO DE CASA (Close to Home, translated literally) is a non-profit initiative led by the Agriculture and Livestock Federation of the State of São Paulo (FAESP) in Brazil and supported by different companies (called “supporters”, including Accenture, Facebook and VTEX) that joined during the Covid-19 pandemic to bring together rural producers, marketers and small businesses entrepreneurs (who saw their incomes reduced dramatically and suddenly) to close by consumers.


CUFA collects donations for favela residents through Uber Eats

Performed by: CUFA + Uber Eats

Country: Brazil

In April 2020, CUFA, a Brazilian organization created from the union between young people from various favelas, entered into a partnership with Uber Eats in Brazil to receive donations through the app. Uber Eats users will be able to donate food and hygiene kits by accessing the online store “A comunidade nos move” (The community moves us, translated literally) available on the app. The donations, delivered directly to CUFA, will go to favelas in five cities in Brazil: São Paulo, Rio de Janeiro, Curitiba, Porto Alegre and Salvador.


BlaBlaCar launches app that allows users to assist neighbors in shopping during quarantine

Performed by: Blablacar

Country: Global

In April 2020, the free ride platform BlaBlaCar announced the launch of BlaBlaHelp, a new app that aims to help people make purchases during a pandemic. Users can register to volunteer to make purchases in pharmacies and supermarkets while people vulnerable to the virus, such as the elderly and those with diseases, can find reliable profiles to help them.

The platform is the result of an internal hackaton promoted by the company in order to find solutions to the Covid-19 crisis.


Quarancuts: an online hairdressing school during quarantine

Performed by: Barba Men’s Grooming Boutique

Country: United States

As many spouses, parents and children were suddenly enlisted as amateur barbers, resulting – often – in catastrophic looks, Xavier Cruz, from New York barber shop Barba, launched in April 2020, Quarancuts, an online school of haircuts during quarantine.

Conceived by the creative agency Terri & Sandy, the school works through free guided sessions on Zoom, where Cruz virtually accompanies people in their homes giving directions on exactly how to cut their hair.

At the end of the process, students receive a digital certificate attesting their success as an amateur barber. The guinea pigs that had their hair cut receive a certificate of bravery.


MIT Covid-19 challenge

Performed by: MIT

Country: Global

In the face of the Covid-19 pandemic, MIT Solve launched a new Global Challenge: How can communities around the world prepare for, detect, and respond to emerging pandemics and health security threats? Solve’s mission is to foster innovation, seeking out tech-based social entrepreneurs and helping them scale up their ideas.

There are several rounds of review in the Solve selection process, with 50 to 60 experts from both inside and outside MIT reading every application. Individuals and groups with a tech-based solution to health security threats are invited to submit a proposal by June 18, while potential supporters of the teams chosen can investigate options for partnership with Solve.