McDonald’s Sweden creates version of Happy Meal for the elderly in social isolation

Performed by: McDonald’s

Country: Sweden

In July 2020, McDonald’s Sweden announced a version of the Happy Meal especially for the elderly during social isolation, where instead of a toy, the surprise gift was a drawing or letter from their grandchildren.

The initiative, carried out in partnership with the Nord DDB agency, in Stockholm, invited some families to surprise their older relatives with the “Happy Meal Senior” during a weekend. The combo came home with the grandparents’ favorite snack option, helping to reduce the feeling of distance between them and the rest of the family.

 

Laid off staff from airline company SAS give support to the Swedish healthcare system

Performed by: Scandinavian Airlines -SAS

Country: Sweden

In March 2020, Swedish airline Scandinavian Airlines – SAS announced the temporary layoff of more than 10,000 employees due to a coronavirus pandemic. However, the company is relocating these employees to work with Sweden’s healthcare system. Through a partnership with Ambea, a proven healthcare leader in Scandinavian countries, employees who want to help, will receive rapid training as healthcare professionals. The course will be free for attendees, who will be trained in providing information to patients and their families, sterilising equipment, and basic administrative duties.