Performed by: UK Government
As a way of encouraging the population to return to restaurants, the UK government launched in August 2020 the “Eat Out to Help Out” scheme in which it pays half of the restaurant bills of the customers.
The scheme provides to anyone who visits a restaurant, cafe or pub participating in the program on Mondays, Tuesdays and Wednesdays during the month of August a 50% discount on the bill. The discount applies to all food and non-alcoholic drinks consumed in the establishments, with a maximum value of £ 10 per person.
The subsidy is a way to protect jobs in the hospitality sector – which has been hit hard by the Coronavirus.
Performed by: Nikky Lyle, Em Williams e Claire Medcalf
Post Quarantine is a project developed by creative professionals Nikky Lyle, Em Williams and Claire Medcalf which invites people to reflect on how they felt during the Coronavirus pandemic by writing letters to themselves in the future, after the quarantine ended.
Launched in April 2020, the project has an Instagram page, where letters received are posted. However, the plan is to bring the writers together with their letters in a big post-quarantine exhibition party, when everyone can get together again.
Post Quarantine starts from the premise that “writing is one of the most helpful things you can do during a time of stress. The slower pace of putting pen to paper allows you to order your thoughts and find some clarity. So what better time to write than during a global pandemic? Yeah, exactly.”
Performed by: Curl la Tourelle Head Studio
British studio Curl la Tourelle Head believes its concept tent classrooms could enable students to return to school while respecting social distancing guidelines.
Pop-up teaching spaces would be assembled on the school’s playing fields or other nearby outdoor spaces and used alongside the school’s existing buildings. Inside, the tents would be arranged so that pupils are separated from each other by two metres.
The concept was inspired by tents being used by nurseries in Denmark. While the concept is currently designed for coronavirus social distancing, the studio hopes it could lead to a wider rethink of the classroom and school design, or even inspire the concept of outdoor schooling.
Performed by: Volunteers / Civil Society
Country: United Kingdom / Worldwide
Did They Help was created with the mission of documenting all the good and bad actions that companies and public figures did during this period of the pandemic. A comprehensive and maintained database available without online sponsorship, so people can make better and more informed decisions in the future about where they spend their money and who they invest in.
The site classifies as “Heroes” those companies and high profile people who made positive changes and actions to support employees and society during COVID, and “Zeroes” those whose actions may have had a negative impact.
They hope to go beyond the Coronavirus pandemic in the future and classify companies and public figures on other global issues, such as global warming, child labor and more. However, for now, the focus is specifically on notable actions taken during the Covid-19 pandemic.
Performed by: Starling Bank
In April 2020, UK online bank Starling Bank launched the Connected card, a second card that customers can connect to their existing accounts and give to anyone they trust to pay for purchases on their behalf.
The card was designed to help bank customers who are isolated during the Coronavirus pandemic and rely on friends, neighbours and volunteers from the community to make their purchases.
Protected by a password and with a limit balance of £ 200, the connected card is secure and only allows users to make purchases in physical stores and not online.
Performed by: We Are Social
In April 2020, London’s agency We Are Social created a Snapchat filter that helps the social network users to follow social distance and respect the government’s recommendations to stay at least two meters away from other people to combat the spread of the coronavirus.
Called Snap Safe, the filter uses augmented reality technology to show the distance people need to keep from each other when they are away from home. If the proximity to other members of the public is less than two meters, the filter shows the warning: ‘STAY BACK. SAVE LIVES ‘.
Performed by: Foster + Partners
British architecture firm Foster + Partners launched in April 2020 a series of challenges with activities in which children can engage while there are restrictions imposed by the Covid-19 pandemic.
Called #architecturefromhome the challenge was launched by the company to help entertain and educate children who are currently stuck at home.
The activities were designed to attract children’s imaginations and encourage them to think more about the surroundings and the buildings around them and invite young participants to build their own cities or create skyscrapers with their families.
The company encourages participants to share their creations on social media using the hashtag #architecturefromhome.
Performed by: Beach London
With the beauty salons closing due to the coronavirus pandemic, hair salon chain Bleach London launched, in March 2020, a ‘Hair Party’’ series, a virtual initiative designed to operate as a ‘digital salon’, where those who no longer have access to professionals can have access to guidance on how to perform the coloring process at home.
Performed by: Dmytro Spilka
Created by a London-based marketer, Dmytro Spilka, the tool aims to answer a simple question: “How long will your toilet paper last?”. After noticing worldwide panic buying, followed by the deficit of toilet paper and other necessities, the creator realised that there was a need to develop an interactive tool that may help people realise that they probably have way more toilet paper than they actually need to survive the pandemic. Based on the values selected, the tool gives users a status, kgs of